Naza Group Malaysia 2026: Multi-Brand Distribution Holding
Naza Group operates as a Malaysian automotive corporate holding distributing multiple international vehicle brands rather than producing its own marque-named cars in 2026. The Group’s subsidiaries handle Stellantis Italian premium operations (Naza Italia), Suzuki distribution (Naza Eastern Motors), and historical operations across Kia (transitioned to Bermaz Auto Alliance in 2024), Peugeot, and Citroen brands. Naza-branded passenger cars produced 2002-2011 remain available exclusively in the used market with prices spanning RM 3,000 for older Citra units to RM 25,000 for well-maintained Forte specimens.
Naza Group Corporate Structure and Brand Portfolio
The Naza Group emerged from automotive distribution operations expanding into manufacturing, retail, and brand consolidation across multiple segments. Current Naza Group automotive subsidiaries include:
- Naza Italia (Stellantis Malaysia): Alfa Romeo, Maserati, Ferrari distribution
- Naza Eastern Motors: Suzuki distribution across Malaysian market
- Naza Quest: historical Chevrolet distribution (pre-2018 GM exit)
- Naza Euro Motors: historical Peugeot, Citroen distribution
- Naza Automotive Manufacturing: assembly operations
- Various parallel-import operations including Toyota Alphard
The Kia distributorship transitioned to Bermaz Auto Alliance in 2024 as part of broader Malaysian automotive distribution restructuring, ending the historical Naza-Kia partnership that produced rebadged Naza-branded vehicles during 2002-2011.
Naza-Branded Used Passenger Cars
The Naza-branded passenger car operations produced rebadged Kia models for Malaysian market 2002-2011, with current inventory available exclusively through used market channels:
| Model | Original Kia Equivalent | Production Years | Used Price Range |
|---|---|---|---|
| Naza Forte | Kia Forte (Cerato) | 2009-2013 | RM 8,500 to RM 20,000 |
| Naza Citra | Kia Carens | 2005-2010 | RM 3,800 to RM 12,000 |
| Naza Ria | Kia Carnival | 2006-2012 | RM 5,000 to RM 15,000 |
| Naza Sutera | Hafei Lobo (Hafei JV) | 2006-2009 | Limited inventory |
| Naza Surya | Hafei Brio | 2007-2010 | Limited inventory |
The Naza-branded vehicles represented Naza Automotive Manufacturing’s CKD assembly under licensed partnerships, particularly the substantial Naza-Kia partnership generating volume production for the Malaysian market.
Used Naza Forte Pricing
The Naza Forte (Kia Forte/Cerato rebadge) C-segment sedan ranges from RM 8,500 to RM 20,000 in Malaysia 2026.
| Year/Variant | Engine | Price Range |
|---|---|---|
| 2010 Naza Forte 1.6 SX | 1.6L petrol | RM 8,500 to RM 11,500 |
| 2012 Naza Forte 1.6 SX | 1.6L petrol | RM 12,000 to RM 15,800 |
| 2013 Naza Forte 1.6 EX | 1.6L petrol | RM 15,500 to RM 20,000 |
| 2013 Naza Forte 2.0 SX | 2.0L petrol | RM 16,500 to RM 18,800 |
The Forte represents the most desirable used Naza-branded model with reasonable parts availability through Kia service channels. The 1.6L petrol engine provides adequate daily-driver capability, while the 2.0L variant offers enhanced performance for buyers prioritising motor output.
Used Naza Citra and Naza Ria MPV Pricing
The Naza Citra (Kia Carens rebadge) compact MPV ranges from RM 3,800 to RM 12,000, with a 2012 Naza Citra typically selling around RM 8,800. The seven-seat compact MPV provides affordable family transport at value used pricing.
The Naza Ria (Kia Carnival rebadge) large MPV ranges from RM 5,000 to RM 15,000 depending on year and condition. The Ria offers seven or eight-seat configuration with 2.4L petrol or 2.9L diesel engine options, providing substantial family transport capability at sub-RM 15,000 entry pricing.
New Naza-Distributed Vehicle Pricing
Naza Group’s current distribution operations span multiple price segments through various subsidiary brands:
| Brand/Model | Naza Subsidiary | Price |
|---|---|---|
| Suzuki Swift | Naza Eastern Motors | ~RM 79,888 |
| Suzuki Jimny | Naza Eastern Motors | RM 199,950 |
| Alfa Romeo Tonale | Naza Italia | RM 268,000 |
| Mercedes-Benz EQA (historical) | Naza-Mercedes-Benz | ~RM 250,000 |
| Maserati Ghibli | Naza Italia | RM 427,800 |
| Maserati Levante | Naza Italia | RM 858,940 |
| Toyota Alphard (parallel) | Naza Group affiliates | ~RM 400,000 |
| Ferrari Roma | Naza Italia | RM 968,000 |
| Maserati MC20 | Naza Italia | RM 1,078,000 |
The diversified portfolio demonstrates Naza Group’s evolution from single-brand Kia partnership into multi-segment Malaysian automotive distribution operations spanning value Suzuki through ultra-premium Ferrari and Maserati offerings.
Where to Find Used Naza Cars in Malaysia
Used Naza-branded cars are available through:
- Mudah.my marketplace with over 160 active listings at median price RM 8,800
- Carlist.my dealer and private seller listings
- Specialist used car dealers with Kia-derived platform expertise
- Direct private sales through enthusiast networks
- Selected Naza-affiliated used car operations
Buyers can filter by model, year, price range, and location to find suitable options. Inventory concentrates in Klang Valley urban areas with limited availability in smaller regional cities. Pre-purchase inspection by a Kia-experienced mechanic is recommended for verifying mechanical condition and platform-specific component health.
Factors Influencing Naza Car Prices
Key factors affecting Naza car prices include:
- Brand association (luxury Mercedes vs budget Kia rebadge)
- Model year and mileage accumulation
- Vehicle condition including paint, interior, and mechanical health
- Service history documentation and recall completion
- Location with urban areas commanding more competitive pricing
- Specific variant and feature equipment levels
Luxury Naza-distributed models retain higher resale values, while older Naza-badged Kia rebadges depreciate faster reflecting the discontinued passenger car brand status. A 2013 Naza Forte with low mileage and full service history may command RM 16,800, while high-mileage 2008 Naza Citra units with minimal service records sell below RM 5,000.
Cross-Shop: Used Naza vs Used Kia Alternatives
| Used Vehicle (2012-2013) | Used Price | Equivalent Used Kia |
|---|---|---|
| 2012 Naza Forte 1.6 SX | RM 15,800 | 2012 Used Kia Forte (similar pricing) |
| 2010 Naza Citra 2.0 | RM 8,500 | 2010 Used Kia Carens (RM 18,000+) |
| 2011 Naza Ria 2.4 | RM 12,000 | 2011 Used Kia Carnival (RM 35,000+) |
The Naza-badged variants typically sell at 20-50 percent discount versus equivalent used Kia-branded units of similar year. The pricing discount reflects the discontinued Naza passenger car brand status and Kia’s continued active market support through Bermaz Auto Alliance distribution.
Naza Group Historical Context
The Naza Group founder S M Faisal bin S M Nasimuddin established the company in 1974, with automotive operations expanding through licensing partnerships including the substantial Kia partnership beginning 2002. Naza-branded vehicles emerged from this partnership with rebadging strategies common to emerging Asian automotive markets establishing local brand identity.
The Naza-Kia partnership concluded in 2024 with Kia distributorship transition to Bermaz Auto Alliance, ending an era of Naza-Kia rebadged production. Current Naza Group operations focus on multi-brand distribution rather than rebadged manufacturing, with subsidiaries handling Stellantis Italian premium (Naza Italia), Suzuki (Naza Eastern Motors), and parallel-import premium vehicles.
Verdict: Multi-Brand Holding with Discontinued Passenger Car Heritage
Naza Malaysia 2026 represents a complex automotive presence combining historical Naza-branded passenger car heritage (Forte, Citra, Ria production 2002-2011 now in used market) with current multi-brand distribution operations through subsidiaries including Naza Italia (Alfa Romeo, Maserati, Ferrari), Naza Eastern Motors (Suzuki), and other affiliated channels. The discontinued Naza-branded passenger cars offer substantial price discounts versus equivalent used Kia alternatives, suitable for budget-conscious buyers comfortable with discontinued sub-brand status. For new vehicle buyers, Naza Group’s diversified portfolio provides access to Suzuki small cars through value entry, Italian premium luxury through Stellantis-affiliated Naza Italia operations, and parallel-import Japanese premium MPVs through Group-affiliated channels.